I've been reading the book Scrappy by Terri Sjodin and a few items of thought have popped out to me that I wanted to share. As we have been in a more traditional resale market the one thing that really stands out is the lack of inventory. There are more real estate agents and less listings so the "who" we are getting in front of and staying in front of with our value propositions in more important than event. Many of the top people we want to be in front of aren't in the office regularly. They don't attend many industry event (but many times other ones outside of the industry). Or they are "set" with who they are working with. This is when "Scrappy" really comes into play. For me scrappy means relentlessly determined to achieve your goal.
Below are a few excerpts from her book: