We know a lot. It's about connecting what we know to our clients & prospects though. Knowledge without connect is useless. It's up to us to ask great questions to find out the true needs/wants of who we are talking in order to connect them with the best of breed systems, concepts & resources that we have available to us.
When we connect & bring value we have earned the right to ask for the business. I think we don't ask sometimes because of simply fearing rejection. You know the value you and our teams can bring, have confidence in that and go for it. It's what we do. We hear no more than yes...that is our chosen business. We press on, grow & make our outcomes happen.
Some articles on connection:
(this one is my favorite)