MM #149: Effective & Efficient

These are two attributes that we all strive, or should be striving for in our lives. Like most things, how we build our foundation for achieving these is most important. 

We should focus on being effective first and then efficient. Being efficient without being effective is not a winning combo. We can be efficient at something, but that task might not be important. Busy & productive are not synonyms. Our effectiveness should bring us closer to our goals: Market share & revenue growth. We can always audit our activity by asking this one question to ourselves: Is this bringing me closer to my goals or not? 


Let's go out and have a positive effect where we are today.  



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