Motivational Monday #24: It's not just about being better, you need to be...



...different.


At the end of the day the product that we have to sell is title and escrow services which is a commodity. Most are priced fairly the same and provide fairly the same coverage. The difference is our people, products, tools and services. This is how we differentiate ourselves in the marketplace, on a daily basis with those that are partnering with us already and those that we would like to work with in the very near future. When we are talking to targets and they let us know what they like about their current situation we have to not just be better then who they are currently with but different. 

Intriguing enough that they are curious about the change and are willing to give you a try.

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