MM #118: Getting & Keeping
"I'm not interested in getting your business, I'm interested in keeping it." We need glue in our relationships and it's our responsibility to apply it and make sure it sticks. Danielle & I started watching a new tv show and one of the characters said the above line and it resonated with me. We focus a lot on the acquisition of new business which is needed because it's the first part, but the second part; keeping it is equally as important if not more. You worked hard to build up the trust, relationship and bring value and keeping it, preserving your hard work is important. The on-boarding of a new client is key and the continual check in or deposits into the relationship days, months and years ongoing in a consistent and value-added way. Getting + Keeping = Sustained Success